So we took the Skeledog show to Chicago last month for the legendary Renegade Craft Fair. The weekend was a washout- it rained nonstop- but it was still a very successful festival for both sales and exposure. After spending a weekend with the superstars of Craft, I’m mulling the distinctions between fine art and craft, commercial art and what may be the lowest form of commercial art- the pet market.
Since we started making our arty dog t-shirts, I’ve been wrestling with the question of where we belong on that continuum. I’d like to think we’re straddling all those markets by sheer force of our own coolness, but who am I kidding?
I remember having dinner with friends after one of our first festivals.
I mentioned that shoppers kept requesting the oddest breed- a Corgi.
For some reason, I felt totally resistant to producing that mutant,
aristocratic breed, no matter how popular it might be. The discussion
became tense when one guy at dinner, an organic farmer by trade, passed
on some old farmers’ wisdom: “You don’t sell what grows, you grow what
sells.” Then another friend chimed in, giggling, “It’s not like it's a
question of artistic integrity. They’re dog t-shirts.” I felt my face
go red as I started defending that very thing, the slim artistic
integrity of dog t-shirts.
So we're at this upscale festival. Context is everything. Walking the booths makes you numb to the cleverness. You notice the strong repetition of motifs: last year’s owls and cherry blossoms have given way to squids and mustaches. However genuine and painstakingly made, it becomes a blur. I veered from feeling like our dog t-shirts were not cool enough to possibly the most honest and original thing there.
In some ways, we’re whores. We’ll do what people will buy. Sort of like those maniac breeders who developed a Corgi, with its impractically stubby legs.
We sell dog shirts. We appeal to one's “most unyielding love,” as Shawn says- not necessarily the “lowest common denominator.” Is there a way to gauge if art is trendy or timeless? The art market is just trading in intellectual currency. Are we any different than a Crafter who traffics in pirate motifs or whale-shaped pillows?
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